Liberal PAC launches $23 million effort to turn out suburban women

A liberal super PAC plans to plow a significant amount of money into battleground Senate races to boost candidates who support family-focused policies including paid family leave, affordable child care and lower prescription drug costs.

Family Friendly Action PAC, which shared its plans exclusively with POLITICO, is pledging to spend $23 million, which will put it in the top tier of super PACs. The funds will support a canvassing operation to support Democratic Senate nominees in Pennsylvania, Wisconsin, Georgia, Arizona and New Hampshire. The group’s door-knockers will focus on turning out Democrats and winning over independents and moderate women voters in suburban areas.

Democrats are facing an uphill battle in elections throughout the country in part because of inflation and high gas prices.

“We’re hearing at the doors every day that the economy and high costs are voters’ top priorities,” said Sondra Goldschein, executive director of Family Friendly Action PAC. “We meet voters at the doors to have really important, face-to-face conversations about how the Democrats are fighting to help American families.”

Last week in Bucks County, a suburb of Philadelphia, Wykeem Speach, an organizer for the PAC, handed out a palm card to voters that described Democratic Senate nominee John Fetterman as “one of us,” touting his support for paid family leave and expanding American manufacturing. The literature criticized Fetterman’s Republican opponent, celebrity doctor Mehmet Oz, as a “Jersey multimillionaire” who is “not for us.”

Speach said gas prices are “the No. 1 priority” of voters he talks to at doors.

America Votes, Sixteen Thirty Fund, and AFSCME Working Families Fund are among Family Friendly Action PAC’s donors.

The PAC is investing $8 million into the Senate race in Pennsylvania, $5 million in Wisconsin, $4 million in Georgia, $3 million in Arizona, and $3 million in New Hampshire.

Family Friendly Action PAC is also expecting to spend additional money on mail and digital advertisements in the Senate elections.